Minister Kijaji Highlights Tanzania's Tourism Potential on Islam Channel
Tanzania's Tourism Minister Dr Ashatu Kijaji has promoted the country's wildlife, natural attractions and cultural heritage during an interview on UK-based Islam Channel, as the East African nation seeks to strengthen its international tourism profile and attract more visitors.
LONDON, United Kingdom, 9 November 2026 — Tanzania is stepping up efforts to attract international visitors, with Tourism Minister Dr Ashatu Kijaji using an appearance on UK-based Islam Channel to showcase the country's wildlife, natural landscapes and cultural attractions to a global audience.
The Minister of Natural Resources and Tourism appeared on the London-based broadcaster on Monday as part of a wider government campaign to raise Tanzania's international profile and encourage more tourists to visit the East African nation.
During the interview, Dr Kijaji highlighted some of Tanzania's best-known destinations, including the Serengeti National Park, Mount Kilimanjaro and the country's Indian Ocean coastline.
She also drew attention to Tanzania's wildlife reserves, cultural heritage and diverse visitor experiences, presenting the country as a destination offering both nature-based tourism and opportunities to explore local traditions.
Reaching Millions of International Viewers
Islam Channel provides Tanzania with access to a substantial audience in the United Kingdom and beyond.
According to audience figures published by the broadcaster, its television service reaches more than two million viewers each month in the UK, while its digital platforms have a reported monthly reach of 50 million.
Those figures represent the broadcaster's reported overall audience reach, rather than the number of people who watched the Minister's interview.
The television appearance offers Tanzania an opportunity to introduce its tourism attractions to potential travellers, particularly in the UK and other international markets reached by the channel.
Tanzania Seeks to Attract More International Tourists
Dr Kijaji used the interview to invite travellers from Britain and other countries to experience Tanzania's national parks, beaches, cultural attractions and hospitality.
Tanzania is home to some of Africa's most recognised natural attractions, including the Serengeti ecosystem, the Ngorongoro Conservation Area and Mount Kilimanjaro, Africa's highest mountain.
Its tourism offering also extends to Zanzibar's beaches, historical sites and cultural experiences, providing visitors with options beyond traditional wildlife safaris.
The government is seeking to capitalise on these attractions by expanding international marketing and strengthening Tanzania's visibility in established and emerging tourism markets.
International Promotion Forms Part of Wider Tourism Strategy
The appearance comes as Tanzania continues efforts to strengthen tourism's contribution to economic growth, employment and investment.
Under President Samia Suluhu Hassan's administration, international destination marketing has remained a central part of the government's approach to attracting visitors and promoting the country's tourism potential.
The London interview forms part of those efforts, with the government seeking to reach new audiences through international media and tourism promotion initiatives.
For Tanzania, the aim is to translate wider international awareness of its attractions into increased visitor arrivals, stronger tourism revenues and greater economic opportunities for communities and businesses connected to the industry.